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Regional Digital Marketing Leader

  • Dubai


Job Requisition ID: 152297

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Location : IKEA Jebel Ali

Overview of the role

Reporting to the Regional Marketing Manager, you will use rich data and market trends, creative thinking and the capabilities of Adobe marketing technology, to help execute and optimize on a day-to-day basis the multi-channel content marketing strategy for IKEA Al-Futtaim Business– supporting the delivery of agreed marketing & business objectives.

In doing so, and working closely with our Digital agencies, web development team, and internal stakeholders, you will help inspire people to create a better everyday life for themselves by visiting IKEA stores, and, through appropriately personalized content, delivered across all relevant paid, earned and owned touchpoints.

Working with teams of different cultural backgrounds, diverse regions, and colliding priorities, high organisation skills and a clear vision of the marketing and business objectives is necessary. Being an excellent communicator is vital to this role. You should be able to ensure that content is produced in an integrated manner to assure unity across all touchpoints.

What you will do


Support the Marketing Manager in developing the Digital Marketing Plan – in line with the predefined business priorities and KPIs.
Using all digital channels to ensure top of mind awareness of the IKEA brand.
Ongoing responsibilities for Social Media management, Search Engine Optimization, Search Engine Management, and Website management; through internal teams, and external agencies.
Day-to-day interaction with key agency stakeholders to ensure the effective and timely delivery of marketing priorities.
Establish and manage relationships with the franchise principal, internal stakeholders, and work as one of the ambassadors of the Marketing team.
Establish and manage positive relationships with relevant Marketing personnel on a regional level, and other internal departments such as IT, Sales & Range, and Customer service.
Ongoing responsibility for planning of digital performance and advertising projects and post-implementation – working closely with relevant internal / external stakeholders and partners (e.g. web analytics, agencies) to ensure detailed reporting, insights, and optimization.


Create and implement SEM strategy and budget allocation to meet business objectives.
Effectively manage digital advertising budgets in order to maximize ROI, engagement and reach to drive e-commerce activities and traffic generation across SEM, Digital Media, and Paid Social.
Work with the existing customer database and CRM Leader in the application of relevant insights, processes, tools and thinking – to optimize Marketing effectiveness for all Digital Marketing campaigns and measure ROMI.
Work alongside the Marketing Manager to implement, monitor and optimize performance advertising and tracking activities against agreed KPIs – and ensuring they are reported to key stakeholders in a timely and accurate fashion.


Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the IKEA digital touchpoints including Social, Paid banners, website, and LED screens
Working with Social agency to ensure all communities are being controlled to the best global standards.
Advanced knowledge on digital channels to make targeted recommendations of how to deliver successful activities within each channel and combined channels
Build and execute content strategies to attract and interact with targeted virtual communities and network users.
Demonstrated knowledge in digital channels plus digital analytics tools, plus well-versed with influencers and thought leaders.


Work with the Marketing Manager and other business stakeholders to produce creative and intuitive solutions for business needs and managing execution with development teams and third-party stakeholders in a flawless manner.
Provide specific input towards the optimization of marketing content, and user interface optimization on owned media platforms including the IKEA website.
Demonstrate deep knowledge of traffic generation and conversion funnel optimization.
Work with E-commerce stakeholders to ensure business KPIs are being met and exceeded by continuous optimization of traffic and conversion rates.
Insure best-in-class customer service is being achieved online.


Support the Manager Marketing in applying and optimizing campaign reporting, analytics capabilities and processes.
Support the Manager Marketing in identifying, leveraging, and optimizing new and existing channels and touch-points – reflecting relevant cultural, language, market and / or audience insights and data.
Ensure campaign content is developed and delivered in a way that best exploits both the available data insights and marketing technology – to ensure scalability and personalization.
Ensure internal communication is top-notch and to display flawless communication skills to insure team alignment.

Required skills to be successful

Experience of working on website development and the optimization of online media
Experience of digital media communication and digital marketing techniques
Experience in social media
Has worked with Illustrator, In design, HTML, Flash, Paint shop pro and Photoshop previously
Has worked with Reporting tools- reporting & configuration & data analysis
Web CMS experience

What equips you for the role

1 to 3 years in a similar role.
Ability to evaluate creative solutions, based on IKEA values and give clear feedback to marketing team and external agencies.
Experience of using knowledge of consumer behavior to develop effective communication.

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

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