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Product Manager Enabling Technologies MENA

  • Dubai

Stryker

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Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

Competitive Insights

Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
Researches features, uses and competitive quality of a specific product.
Utilizes specific approaches and tools for gathering and collating competitive information

Customer Insights

Understands the needs of the primary and secondary customers. and how to articulate the value proposition to the specific audience.
Works with inputs from KOL network.
Explains different product features to different customers as appropriate to their needs.

Customer Centric Development

Surfaces new or unexpressed customer needs.
Focuses product and service features and functions on the customer’s critical success factors.
Develops consistent processes for maintaining customer engagement.

Developing the Strategy and Marketing Plan

Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
Translates the marketing plan to specific marketing activities to carry out the plan.

Budgets

Accurately forecasts resource needs.
Applies established organizational practices in budgeting.
Participates in the budgeting process cycle, necessary inputs and reporting requirements.

Value Prop Segmentation

Performs needs-based segmentation (i.e., behavioral, attitudinal, and aspirations).
Identifies and measures customer variable importance and perception.
Uses Main and Dynamic Variable concepts to explain competitive dynamics in the category.

Value Prop Targeting & Positioning

Leads the value proposition development work including the following components: customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
Can succinctly describe desired customer beliefs and behaviors required to meet the Brand’s (product or portfolio) goals in the planning period.
Writes target audience descriptions that reveal customer insights for the major customer stakeholders involved with the brand.

Brand Stewardship

Understands difference between core competence, strategic asset and benefit.
Translates the core competence and strategic assets of the company to marketing strategies and tactics.
Applies the core competencies of the product or portfolio to marketing strategies and tactics.

Evidence Generation

Links types of evidence (clinical, use, economic) to specific value proposition elements and specific stakeholders.
Proposes objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy.

Marketing Objective

Links customer acquisition and retention goals to business outcomes.
Ties the business goal of the product or portfolio to the overall goal of the business.
Understands Hand, Head and Heart Loyalty and which one is appropriate for the product or portfolio.

Source Volume and Strategic Objective

Can estimate the effort needed to target each customer group in all four Big Picture quadrants.
Synthesizes market trends and makes recommendations on sources of volume and strategic focus.
Relates potential opportunity from each strategic quadrant to the product or portfolio strategic focus, based on tradeoffs amongst the strategic quadrants.

Sales Distribution Channel

Works with a sales strategy for a specific channel, product, and market.
Develops new strategies, sales tools, and communication plans of various products and customer bases.

Sales Enablement

Applies clinical knowledge in combination with technical knowledge to educate and articulate value.
Analyzes sales data and identifies areas for growth.
Thoroughly familiar with the selling process and the translation of benefits into a selling script based on the clinical need.

Sales Training

If business has a sales training/enablement function, this section can be adjusted to show collaboration between the two functions:
Sets the sales training strategy for the product or portfolio
Creates additional sales training tools and resources to assist in continued understanding of business unit product offering

Forecasting/IBP

Develops accurate volume forecasts grounded in an understanding of market and trial dynamics. Prepares forecasts that reflect potential risk and uncertainty.
Researches key factors, measurements and variables used in forecasting.
Reports on problems associated with sales forecasting activities.

Pricing

Knows how to set price and develop a pricing approach consistent with the Marketing Strategy and brand positioning
Analyzes market pricing data to help set price

Communication Strategy

Articulates desired communications outcomes consistent with marketing strategy to MarComm team

Marketing Channel

Evaluates the costs and benefits of marketing channels.
Assists in the development of new marketing channels and tools.

Effectiveness Measurement

Establishes metrics, goals/success criteria, and milestones.
Conducts post-launch analyses and implements lessons learned
Establishes short-range and long-range improvement goals for own function, and under guidance, develops action plans to achieve those goals.

Customer Satisfaction

Analyzes customer satisfaction inputs to assess trends in customer engagement, and incorporates trends into strategic planning.
Able to segment customer satisfaction inputs by customer type to determine how the business is performing in engaging target customer markets.
Creates a standardized way to track KPIs as well as a consistent method to report back to the business.

Business Analytics

Provides marketing intelligence group with key objectives and inputs to drive customer insights.
Documents performance criteria used for evaluating business trends and activities.
Recognizes and assesses problems, opportunities and methods for improving existing business performance.

Qualifications & experience:

4+ years of work experience required
2+ years medical device or marketing experience preferred
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Physical & mental requirements:

Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects
Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
Exercise discretion and independence when applying professional expertise
Must be able to manage time, projects, stress and conflict
Must possess strong interpersonal skills including written and oral communication
Must be able to bring tasks through to completion with minimal supervision

Must have the ability to prioritize work and keep detailed and confidential records
Must be able to communicate / present to large groups of people
Must possess unwavering ethics & integrity in a competitive and demanding work environment

To apply for this job please visit careers.stryker.com.

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