MARKETING MANAGER

Job summary

This role is an integral part of the TLC new business formula. The Marketing Managers are responsible for the very first contact clients have with the TLC brand. They have a very exciting role helping influence the very first spark of contact, whether that’s through email campaigns, when finding us on Google, or reading about TLC’s latest promotion.

We’re looking for a commercial marketer who can identify new business opportunities and create award winning B2B campaigns to get TLC in the room with the world’s biggest brands.

There are three key functions of this role: lead generation (measured in qualified meetings) reputation and brand management and reporting and data management.

Lead Generation

• Building an integrated B2B marketing plan across on and offline channels based on internal and external insights to generate inbound leads
• Multichannel activity to include email marketing, content writing, Direct Mail, SEO, Social Media, PR, website analytics and events
• Management of the marketing CRM system (Microsoft Dynamics) to build integrate customer journeys for a fluid and impactful marketing campaign.
• Working closely with the sales team, allocating leads and following through the entire process to ensure lead to meeting and opportunity is established

• Writing insightful creative briefs to create campaigns
• Part management of the telemarketing team (joint responsibility with business director) driving conversions from lead to meeting
• Tracking successes, learning’s and ROI on all campaigns
• Motivating the telemarketing and sales team to follow key initiatives
• Being the global share point for the sales team – sharing best practice updating them on opportunities from our global pipeline and creating marketing campaigns to help open doors
• Ensuring the sales team have the global tools they need at each stage of the sales process

Reputation and brand management

• Managing the TLC Marketing local website, including creation of content and generating traffic
• Enter awards, thinking strategically about what we enter and which awards have the most value for clients
• Making sure we’re a member of all relevant associations and that we’re making the most out of our membership benefits
• Building journalist relationships – get TLC in the press!
• Monitor, maintain and raise brand standards across everything that leaves the building
• Implement changes from Group regarding new sales materials
• Ensure every piece of communication is both on brand and to the highest quality possible
• Report issues and quality failings to the MD with a plan on how to rectify

Data and reporting

•  Management of the client and customer database, ensure quality data already in existence, cleansing of the data where appropriate and using our own data to our advantage for all marketing campaigns
• Reporting of the entire marketing function on a monthly and quarterly basis to the local board

Skills and qualifications

•  B2B marketing experience
• Experience working in a sales environment
• Experience in content writing
• CRM management experience
• Multichannel experience (understanding of e-newsletters, SEO, PR)
• Proactive, multitasking
• Budget management experience

Attitudes

•  Independent thinker
• Confident working with all levels of seniority within the business
• Motivated, enthusiastic and has a positive attitude to work
• Proactive and seeks to make improvements
• Approachable, able to inspire confidence
• Professional at all times