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Manager – Sales

  • Dubai

Apparel Group


  • The position is responsible for increasing business revenues
  • The position is responsible for developing, implementing and maintaining Standard Operating
  • Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction
  • Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store – Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experienc
  •  Provide leadership and support to all the employee

Key Responsibilities

Sales and profitability:

  • Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage
  • Set store sales target to maximize the sales and profitability
  • Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources
  • Effective management of the operational costs, reduction in operational costs by automation
  • Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees
  • Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times
  •  Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements
  • Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation
  • Interpret and make decision on operations and visual standards based on store and client’s needs Employee development
  • Identify store training and development needs in conjunction with the Brand General Manager and training department
  • Formulate a succession plan, in conjunction with the Brand General Manager
  •  Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback
  • Involve in the selection and recruitment of the operational staff, when required
  • Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication
  •  Conduct regional sales and operations meetings on regular basis
  • Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company’s performance
  • Ensure brand participation in loyalty program ‘Club Apparel’
  •  Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management
  •  Monitor store inventory in consultation with Brand General Manager and Brand Managers
  •  Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales
  • Monitor slow-moving and out-dated stock, in consultation with Brand Managers
  •  Ensure stock security measures are effectively managed by Store Managers Store design and projects Management
  •  Involve in the design and layout process of the new store projects
  • Design a “New Store Schedule’ prior to commencement of design process
  •  Provide guidance to concept Architect during the design and implementation process
  • Conduct regular Project update meetings with the Projects team
  •  Provide guidance and support to territory during set-up and merchandising phase Miscellaneous
  •  Ensure enhanced brand visibility and provide inputs for marketing and brand awareness
  • Handling legal responsibilities related to store management/store opening/planning

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