Head of Sales & Marketing – FMCG
Strategic Planning: Develop and execute comprehensive strategies to drive business growth, market penetration, and revenue maximization. Conduct competitive analysis, sales forecasting, and budgeting to ensure effective resource allocation.
Product and Brand Management: Manage product portfolio and brand equity, including new product development, value propositions, differentiation, and brand architecture. Implement brand activations, events, and communication strategies to enhance brand awareness and customer engagement.
Market Research and Analysis: Utilize your expertise in market research to identify market opportunities, segment target audiences, and refine positioning strategies. Gather customer insights and conduct consumer engagement strategies to drive product development and marketing initiatives.
Team Management and Talent Development: Exhibit strong leadership skills by recruiting, managing, and developing top talent. Foster a collaborative work environment, provide training and development opportunities, and evaluate key performance indicators (KPIs) to drive team success.
Media and Marketing Campaigns: Work closely with media agencies to develop integrated marketing campaigns, both above-the-line (ATL) and below-the-line (BTL), utilizing various channels such as social media, print, and digital platforms.
Stakeholder Engagement and Collaboration: Build strong relationships with internal and external stakeholders, including vendors, partners, and customers. Collaborate effectively across departments to ensure alignment and successful execution of marketing strategies.
A minimum of 10 years of diverse experience in strategy development, planning, sales, marketing, product, and brand management.
MBA degree from a reputable business school
Proven track record of driving revenue growth, market penetration, and customer satisfaction through strategic marketing initiatives.
In-depth knowledge of product/market mix, market entry strategies, and market research techniques.
Strong analytical skills and the ability to identify and capitalize on market trends and opportunities.
Excellent interpersonal, communication, and organizational skills, with the ability to work effectively under pressure in a fast-paced environment.
Proficiency in using computer software and tools relevant to marketing and strategy management.
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