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Digital Marketing Executive

  • Dubai

First Screen

The candidate must be a digital marketing professional with a minimum experience of 3 years and prior knowledge in mobile marketing, having worked with advertising networks and programmatic media channels.

  • Responsibilities:
    Plan and execute all display advertising campaigns in multiple countries.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • You are hungry for challenges and committed to succeed.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate optimization strategy and user journey optimization for display performance campaigns.
  • Run profitable campaigns in assigned countries reporting directly to the head of department.

Requirements

  • Proven working experience in digital marketing.
  • Experience in setting up and optimizing Google Ads campaigns.
  • Programmatic Media Buying.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools like Google Analytics.
  • Experience with Google Tag Manager.
  • Strong analytical skills and data-driven thinking.
  • Advanced MS Excel user. Knowledge of platforms like Tableau and Data studio is a plus.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Prior experience in managing DCB or VAS campaigns in a telecom environment a plus.

To apply for this job please visit www.firstscreen.com.

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