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Content Copy Writer – IANS

  • Dubai

IANS

The Content Writer position within IANS is going to be pivotal to the future growth and success of the Marketing, Brand and Communications department as a whole. The overall objective is to write and create engaging content that will allow for a smooth transition of information both internally and externally.

You will write content for a number of different channels that will include website, social media, email marketing and print media. You need to have a flair for creating eye-catching B2B content and copy that will resonate with the targeted audience.

You and your role

You will take the lead to develop content and deliver communications that reflect positively on IANS brand image.

You will Research on industry-related topics (combining online sources, interviews and studies), generate ideas for new content types, proofread articles before publication and write clear marketing copy to promote IANS services whilst preparing a well-structured draft.

Ultimately, you’ll deliver quality writing pieces that appeal to our audience, attract customers and boost IANS brand awareness.

Key Responsibilities

  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote IANS services.
  • Research and write engaging content that covers regulatory and compliance trends.
  • Writing content to same-day or next-day deadlines
  • Edit and proofread content where necessary, written by other content/copywriters, freelance writers,
  • Product Specialists & other stakeholders.
  • Work alongside the broader marketing team to create content across a variety of mediums including video, podcast and animation.
  • Proofread and edit blog posts before the publication
  • Submit work to the department head for input and approval.
  • Coordinate with marketing and design teams to illustrate articles.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic.
  • Promote content on social media.
  • Identify customers’ needs and gaps in our content and recommend new topics.
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed.
  • Must be a strong Team player
  • Skills, Knowledge and Expertise
  • Proven work experience as a Content Writer, Copywriter or similar role
  • Have a solid portfolio of published articles/ written content.
  • Experience doing research using multiple sources.
  • Familiarity with web publications
  • Excellent writing and editing skills in English.
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Ability to meet deadlines.
  • Experience and interest in SEO content writing and web strategy
  • Experience with workflow tools

Qualification & Certification

  • Minimum of bachelor’s degree in Marketing, English, Journalism or any related field
  • Degree/ Diploma in Marketing

Benefits

  • A very competitive salary dependent on experience
  • Career pathway and progression opportunities
  • Paid 30 calendar days of annual leave,
  • Annual Air Ticket for self
  • Medical Insurance for Self

To apply for this job please visit ians-group.pinpointhq.com.

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