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Content Executive 

  • Dubai

Al Futtaim Private Company LLC

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

Responsible for online content for the brand across the Food & Fashion Platforms. A self-starting team player who is confident and able to work without close supervision. The role holder is responsible to plan, execute and manage on site content working across functions to ensure onsite excellence. Develop a strong relationship with the UK, manage the integration of technical systems and drive standards.

What you will do

Key Accountabilities

  • Create compelling content across M&S platforms
  • Ensure the principle data source and feed for product content and descriptions are accurate and can be leveraged for local content
  • Write content that speaks to various personas and market segments; creating a user-friendly experience for the reader
  • Write marketing text for individual products within agreed Service Level Agreements service levels for all brands for the MENA market. Ensure that copy meets quality, principle and SEO guidelines
  • Update or create landing pages on the site adding the proper links, images, or videos.
  • When required, produce more general (site-wide) customer information such as FAQs, Product Descriptions, About Us, Terms of Use, Privacy Policy, Help Pages, Projects Articles, News Letters, etc…).
  • Coordinate and manage content schedule/plan and assets. Execute the content schedule/plan utilizing the content management system (CMS) to upload both copy and content assets.
  • Receive information from category and merchandising teams on stock and priorities. Keep informed on products and stock levels of new products ensuring that products are available to go live as soon as stock is available.
  • Work closely with the SEO Specialist to produce quality content that will not only appear in search engines, but drive traffic to the site, and convert into sales
  • Build a strong relationship with the UK, managing the integration of technical systems to ensure full content and copy is online

Project Management

  • Plan, execute and manage on site content, ensure projects and newness are delivered on time, within budget, in adherence with the brand quality standards and meet customer expectations

Required Skills to be successful

  • Minimum of 1years of experience as content writer preferably within an eCommerce organization.
  • Excellent English skills (speaking, writing and reading).
  • Arabic language would be an advantage
  • Strong copywriting skills gained in a web environment, high standard of written English.
  • Sensitivity to Home improvement/Home living/household products
  • Strong copywriting skills in a web environment, with a high standard of Arabic and understanding of SEO guidelines.

What equips you for the role

  • Bachelor’s degree
  • Ecommerce Content Creation in Arabic and English

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

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