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Associate Brand Manager

  • Dubai


Job Description

The amazing team of marketers, who is building and developing the LEGO brand in MEA region is currently looking for an Associate Brand Manager! The objective is to recruit new consumers and shopper and to ignite love for our brand in hearts of kids and adults – especially! Do you want to you join to this great journey?

Core Responsibilities:

  • developing and carrying out highly impactful and efficient marketing programs focusing on the Adult portfolio
  • recommending local marketing strategies and tactics
  • giving input to the BU marketing strategy and country forecast/sales planning
  • identifying and driving local market opportunities (digital, partnership, PR, event, co-promotion, competitions, etc.)
  • tracking results vs. goals and lead analysis of business drivers to adjust plans
  • working closely with local sales teams to ensure successful implementation of marketing plans
  • material development and execution of consumer events, events management including set up, execution and post event analysis
  • localization of centrally developed campaigns TV, print, internet or development of tailored made activates
  • building local insights about consumer and shopper
  • briefing and creating the ATL plan in cooperation with local media agencies

Play your part in our team succeeding

As a member of LEGO MEA Team will be responsible for leading the implementation of Adults Marketing Agenda in the Middle East and Africa.

Do you have what it takes:

  • Consistent track record of experience in marketing, preferably in one of the following industries (gaming, electronics, entertainment, hobbies, automotive, fashion)
  • Focused on execution and following through
  • Able to lead collaboration with multiple agency partners from remote location
  • Excellent communication skills
  • Positive energy and drive
  • Open to learn and acquire new skills
  • Ability to travel 20% of time

What’s in it for you?
Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

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